Marketing resources
Key databases
FAITS – Faulkner Advisory for IT Studies
Legal Information Reference Center
Nexis Uni (formerly Lexis-Nexis)
Selected ejournal titles
- Journal of Marketing Research – Available from 1964
- Journal of Marketing & Management – Available from 2010
- Journal of Marketing Theory & Practice – Available from 1993
Browse print books
- Find shelves on 3rd floor with call number ranges below.
- Books within these call number ranges are organized by subject, so you can find other related books.
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Keyword Call # range Economic systems/ History
HB 95 Principles of economics HB 171-172.5 HB 501
Marketing/Specializations HC 79, HC 110 International Marketing Export Marketing
HF 1416-1418.5 Internet Marketing HF 5415
Selected ebook titles
- Moore, K. & Pareek, N. , “Marketing : The Basics”, 2006
- Bailey, M., “Internet Marketing : An Hour a Day”, 2011
- Stone, M.; & Desmond, J., “Fundamentals of Marketing”, 2007
Selected Marketing Websites
Bureau of Labor Statistics by Industry – The BLS site for industry sectors with over 100 industry pages.
United States Census Bureau – A wealth of information on economic life in the United States.
American Marketing Association – A membership organization that offers networking opportunities as well as scholarly research through publications seeking to enhance marketing opportunities and connecting its members to the resources they need for success.
Academy of Marketing Science – This foundation is an international, scholarly, and professional organization. It is dedicated to the promotion of the highest standards of marketing knowledge and to the advancement of sound marketing practices.
The Advertising Research Foundation – Founded in 1936, the ARF has been in the forefront of quality research in the fields of advertising, media and marketing.
American Advertising Federation – Founded in 1905, the AAF has over 5000 student members and promotes the well being of advertising. this is accomplished with a grassroots network of advertisers, agencies, media companies, local advertising clubs and college chapters. The site also offers a job center network.
Juliann T. Moskowitz
- Wahlstrom Library 315
- 203-576-4528
- jmoskowi@bridgeport.edu
Contact Ms. Moskowitz for:
- Help with research assignments and projects
- Information literacy sessions